Wealth management dashboard had 18 requested features. Had to cut 11 to launch on time.
THE DECISION
Shipped with 7 core features, parking lot for rest.
Analytics showed 85% of user time spent on 5 key screens
Stakeholder workshop prioritized clarity over feature count
Engineering capacity was fixed – couldn't expand team
Competitive analysis showed simpler dashboards won in UX
Launched 8 weeks early
Cleaner, more focused UX
Less technical debt
Some stakeholder disappointment
Power user features
Perceived 'completeness'
Beta users praised simplicity. Post-launch, added 3 of the 11 parked features based on actual user requests, not assumptions. 8 features never got built – validated they weren't needed.
Shipping something great is better than shipping everything mediocre. Users value clarity over features.