Careforth is a web and mobile platform built to support family caregivers and care coaches. The product was designed to reduce caregiver burnout by introducing structured routines, goal tracking, and simplified coordination across multiple roles. I led the product from early discovery to live MVP, owning problem framing, UX direction, scope definition, and iteration strategy.
Caregivers lacked structured guidance, experienced burnout, and had fragmented coordination workflows. The onboarding process relied heavily on manual intervention, taking up to 6 weeks before users could meaningfully engage with the platform.
Multi-persona complexity (coach, primary caregiver, secondary caregiver)
Permission ambiguity across different user roles
High onboarding friction with 6-week manual process
Recurring task logic complexity
Cognitive overload in care coordination
Identified core personas and their distinct needs through user research
Mapped complex permission requirements across multi-role scenarios
Found that recurring task patterns could be scoped to high-impact use cases
Would not solve long-term scalability and would increase operational costs
Reduced time-to-value while managing engineering complexity
Engineering complexity too high; scoped to most common patterns first
Short-term engineering complexity vs long-term scalability for automated onboarding
Feature completeness vs speed to market for recurring logic
Flexibility vs clarity for multi-role permission system
Designed a structured goal-task system to drive routine consistency
Built multi-role permission architecture with role-specific UI adaptations
Replaced 6-week manual onboarding with automated process reducing time-to-value to ~2 days
Worked closely with engineering to scope recurring logic to high-impact patterns first, avoiding over-engineering and reducing rework
Established structured problem framing and edge-case handling in PRDs
Would have pushed for automated onboarding even earlier in the roadmap
Should have documented recurring task edge cases more thoroughly upfront
Would involve care coaches more directly in early UX validation